THE TRANSFORMATION OF
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Chapter One: The Opportunity
As a new leader stepping in at a time with lots of change happening in the organization, one of the biggest challenges is finding the balance—how can we protect and honor the right pieces of the legacy while building on them to reflect this era of the organization?
Chapter Two: The Challenge
The brand needed to be felt by and reflect the people who had been here for a year the same as those who had been here for 40 years. It was important that every team had input on what defines us today and in the future.
“We had to protect the legacy, balance the strengths of Miller Valentine and the reasons it had been successful for so many years, but also set us up for another 60 years of success.”
Chapter Three: The Process
At what point did you know when you were on the right path, that you can get this done, you can get teams of people buying into what you were trying to say?
Chapter Four: The Outcome
Now that you have your brand, you’ve captured your essence, your core as an organization, it’s time to implement it and put the pieces in place.
About the project
Check out the full case study to learn more about the journey we went on with Elizabeth and her team to build the new brand and bring their vision to life.
Meet our team
We would love to connect, get to know one another, share more about our collaborative process and how we can help you transform your organization from the inside out. Please contact katie.peters@intrinzicbrands.com to start the conversation.
We transform organizations, build brands, strengthen cultures, and help companies understand the most unique and valued aspects of themselves. Whether through brand development, campaign strategy, or digital marketing, our approach centers on inspiring new thinking and creative solutions for aligning the strengths of your culture and organization with the needs and interests of the marketplace. We’re a collective of talented and determined individuals who dare to make an impact on each other, the brands we help build, and the consumers they inspire.
